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Diseño de la página “Qué hacemos” en la web antigua:

Problemas detectados a corregir:

1. En los primeros segundos, los clientes se fijan demasiado en una cabecera poco relevante.
2. La atención principal a “Tradición, calidad e innovación” no es relevante. Vemos que no leen el primer párrafo.
3. La navegación es un punto de fijación demasiado importante.
4. El órden de la regiones de interés no debería ser Navegación, Cabecera y Contenido.

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El neuromarketing web sabemos cuales son las zonas que se reparten mayor interés y cuales son las zonas que tienen muy poco interés. Así, después de cambiar el diseño de la pagina web de Natcha hemos solucionado la distribución de las zonas de interés, que era incorrecta, y , gracias a eso, hemos conseguido un incremento de un 125% en usuarios que vuelven a visitar la página web.

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Área de precepción: ¿Qué áreas de tu web son las que los usuarios ven en pocos segundos? Situamos aquí la información más importante de la página. En 3 segundos el usuario decide quedarse o irse de tu web.

Mapa de fijación: ¿Qué areas tendrán más atención (rojo/amarillo), una atención media (verde) y una menor atención (azul)? Analizamos y reforzamos las zonas de más interés de tu web dónde se toman las decisiones.

Puntos de atención: ¿Cuáles son los 10 puntos en los que el usuario se fija más? Hacemos que toda información clave tenga por lo menos un punto de fijación.

Zonas de interés: ¿De qué forma se reparte la atención del usuario en tu web? Remarcamos las zonas más importantes para que tu web sea más eficaz.

 
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• Ahora la percepción de los primeros segundos es más relevante: foto de producto, título y los 2 primeros párrafos.
• La atención principal es para un titular mucho más relevante “Pastelería y bombonería” y para las fotos de producto destacadas.
• En lugar de hacer leer al usuario, ahora se fija en las fotos de los distintos productos.
• Todos los puntos de fijación són relevantes: fotos de producto y titular. La zona más importante es la de fotos destacadas de producto en lugar de la navegación.

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Los puntos de atención son unas diez zonas repartidas por la pagina web que, cuando un usuario visualiza aquella pagina web, rápidamente ve.  Veamos el caso de Natcha. Si usamos las técnicas actuales de neuromarketing con la pagina web que creamos en 2005 vemos que los puntos de atención son incorrectos, que están mal ubicados. En cambio, en la nueva pagina web que Einnova creo para Natcha los puntos de atención son correctos. 

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La pastelería Natcha incrementa un 200% los formularios de contacto en época de crisis. (Min 23:52)

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Más información en el  estudio de neuromarketing (PDF 1.6 MB). Se ha presentado este caso de éxito en el Seminario Einnova: ¿Pierdes ventas? Tres Claves de Marketing Online.

Si tienes dudas o quieres saber más pincha en estamos en contacto contigo.

Read more: https://einnova.com/notas/servicio/estudio-diseno-web-neuromarketing#ixzz2zhueE5PN
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Feria marketing online
IFEMA,Madrid

Intentamos siempre que podemos tener un trato cercano y directo, pero tenemos clientes que a veces están fuera y no tenemos ningún tipo de reunión ¿Cómo lo hacemos?’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#212121′ size=’21’ subheading_active=» subheading_size=’15’ custom_class=» admin_preview_bg=» av-desktop-hide=» av-medium-hide=» av-small-hide=» av-mini-hide=» av-medium-font-size-title=» av-small-font-size-title=» av-mini-font-size-title=» av-medium-font-size=» av-small-font-size=» av-mini-font-size=»][/av_heading]

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