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¿Por qué no logro recordar de qué trataba esa web tan interesante? Bueno… ahora ya no me importa.
El NeuroMarketing web aplica conocimientos de neurociencia al marketing para encontrar elementos regulares, y por tanto predecibles, en el comportamiento de los usuarios, y usarlos para mejorar las páginas web con el objetivo de aumentar las ventas.
Aunque los usuarios son altamente impredecibles, su comportamiento tiene algunos elementos regulares. Y el NeuroMarketing los aprovecha.
Sabemos que determinados puntos de la pantalla despiertan más la atención del usuario y que, por tanto sus contenidos son más fácilmente recordados.
¿Qué informaciones colocarías en los 10 puntos de atención de tu web?
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Tras un análisis de NeuroMarketing sabrás donde están los 10 puntos de atención de tu web.
Coloca ahí la definición del producto que vendes, tu contacto, una imagen atractiva que represente tu servicio…
No hay nada más irritante que querer comprar y no encontrar el contacto o el botón de compra.
Y el usuario irritando muerde… tu bolsillo.
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En el e-show Barcelona te explicamos todo lo que podemos hacer por ti. Informate y ven a aprender con nuestros seminarios sobre posicionamiento web.
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En la web de Natcha antes de la aplicación de las técnicas de NeuroMarketing web:
¿Por qué la frase «Tradición, calidad e innovación» sigue rebotando en la memoria del pobre usuario? Es más, ¿para qué?
Y ahora en la web de Natcha después de la aplicación de las técnicas de NeuroMarketing web:
La frase «Pastelería y bombonería» en la memoria del usuario demasiado rápido con el clic hará que vuelva atrás en su búsqueda del regalo más dulce.
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