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Disseny de la pàgina “Què fem” a la web antiga:

Problemes detectats a corregir:

1. En els primers segons, els clients es fixen massa en una capçalera poc rellevant.
2. L’atenció principal a “Tradició, qualitat i innovació” no és rellevant. Veiem que no llegeixen el primer paràgraf.
3. La navegació és un punt de fixació massa important.
4. L’ordre de la regions d’interès no hauria de ser Navegació, Capçalera i de continguts.

Nou disseny de la pàgina “Què fem”
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El Neuromàrqueting web sabem quines són les zones que es reparteixen més interès i quines són les zones que tenen molt poc interès. Així, després de canviar el disseny de la pàgina web de Natcha hem solucionat la distribució de les zones d’interès, que era incorrecta, i, gràcies a això, hem aconseguit un increment d’un 125% en usuaris que tornen a visitar la pàgina web .

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Àrea de precepció: Quines àrees de la teva web són les que els usuaris veuen en pocs segons? Situem aquí la informació més important de la pàgina. En 3 segons l’usuari decideix quedar-se o anar-se’n de la teva web.

Mapa de fixació: Quines àrees tindran més atenció (vermell / groc), una atenció mitjana (verd) i una menor atenció (blau)? Analitzem i reforcem les zones de més interès de la teva web on es prenen les decisions.

Punts d’ atenció: Quins són els 10 punts en els quals l’usuari es fixa més? Fem que tota informació clau tingui almenys un punt de fixació.

Zones d’ interés: De quina manera es reparteix l’atenció dels usuaris a la teva web? Remarquem les zones més importants perquè el teu web sigui més eficaç.

 
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• Ara la percepció dels primers segons és més rellevant: foto de producte, títol i els 2 primers paràgrafs.
• L’atenció principal és per a un titular molt més rellevant “Pastisseria i bomboneria” i per les fotos de producte destacades.
• En lloc de fer llegir a l’usuari, ara es fixa en les fotos dels diferents productes.
• Tots els punts de fixació són rellevants: fotos de producte i titular. La zona més important és la de fotos destacades de producte en lloc de la navegació.

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Els punts d’atenció són les deu zones repartides per la pagina web que, quan un usuari visualitza aquella pàgina web, ràpidament veu. Vegem el cas de Natcha. Si fem servir les tècniques actuals de neuromarketing amb la pàgina web que vam crear el 2005 veiem que els punts d’atenció són incorrectes, que estan mal ubicats. En canvi, en la nova pàgina web que Einnova va crear per Natcha els punts d’atenció són correctes.

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• 202% més de formularis de contacte rebuts.
• 126% més de visitants que tornen al web.
• 40% més de temps visitant la web.

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La pastisseria Natcha de Barcelona incrementa un 200% els formularis de contacte en època de crisi. (Min 23:52)

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[av_heading tag=’h2′ padding=’10’ heading=’Vols Neuromàrqueting a la teva web o a la teva botiga online?’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#444444′ size=’34’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]

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Més informació en l’estudi de neuromarketing (PDF 1.6 MB). S’ha presentat aquest cas d’èxit en el Seminari Einnova: Perds vendes? Tres Claus de Màrqueting Online.

Si tens dubtes o vols saber més punxa en estem en contacte amb tu.

Read more: http://einnova.com/notas/servicio/estudio-diseno-web-neuromarketing#ixzz2zhueE5PN
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[av_heading tag=’h4′ padding=’21’ heading=’Seminari EINNOVA
Fira màrqueting online
IFEMA, Madrid

Intentem sempre que podem tenir un tracte proper i directe, però tenim clients que de vegades estan fora i no tenim cap tipus de reunió Com ho fem?’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#212121′ size=’21’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]

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