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Volcamos 18 años de experiencia
PARA QUE TU PROYECTO SEA UN ÉXITO
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¿Por qué unas webs venden y otras no?
¿Por qué algunas web con buenos productos no logran mover a la venta? ¿Por qué se venden más unos productos que otros similares de la misma web?
El NeuroMarketing en internet aplica conocimientos de neurociencia al marketing para encontrar elementos regulares, y por tanto predecibles, en el comportamiento de los usuarios, y usarlos para mejorar las páginas web con el objetivo de aumentar las ventas.
Aunque los usuarios son altamente impredecibles, su comportamiento tiene algunos elementos regulares. Y el NeuroMarketing los aprovecha.
Sabemos que tendemos a reposar la mirada en determinadas zonas de la pantalla y que es más fácil que los contenidos allí ubicados tomen parte en una decisión, tal vez de compra.
Con estos datos podemos elaborar un mapa de fijación, distinguiendo mediante color las áreas de alta fijación (rojo/amarillo), media fijación (verde) y baja fijación (azul).
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¿Es tu usuario budista?
¿Por qué lo tienes meditando frente a un espacio vacío?
Coloca ya tus mejores productos en las zonas rojas y amarillas del mapa de fijación. Es ahí donde se toman las decisiones de compra.
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En el e-show Barcelona te explicamos todo lo que podemos hacer por ti. Informate y ven a aprender con nuestros seminarios sobre posicionamiento web.
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Observemos la web de Natcha antes de la aplicación de las técnicas de NeuroMarketing:
¿Alguna vez un usuario ha decidido comprar una cabecera web?
¿Qué ocurre ahora en la Web de Natcha, después de la aplicación de las técnicas de NeuroMarketing?:
El usuario reposa su vista en la caja de bombones y chocolates, y se detiene en sus diferentes formas, texturas y colores, ordenadas geométricamente hasta la hipnosis. Tal vez ya ha decidido.
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