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Einnova trabaja para ti, gracias a las técnicas de Neuromarketing que utilizamos en todos nuestros proyectos, atraemos clientes potenciales a tu página web que seguro aumentarán tus ventas.
Garantizamos a nuestros clientes, gracias al posicionamiento web y a las técnicas de Neuromarketing que utilizamos beneficios tales como:
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El posicionamiento natural también conocido como Optimización de motores de búsqueda, es el proceso qué tiene como objetivo mejorar la visibilidad de un sitio web en los resultados orgánicos de los diferentes buscadores. Este proceso es también conocido por sus siglas en inglés SEO (Search Engine Optimization).
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En el posicionamiento web orgánico, se puede hablar de dos tipos de acciones que tienen clara influencia sobre el ranking de tus páginas en los motores de búsquedas. Internas, mediante mejoras en el contenido, mejoras técnicas en el código y accesibilidad o externas, donde se busca mejorar la notoriedad de la web mediante mediante referencias a ella, lográndose fundamentalmente a través de links.
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Desde sus inicios Google quiso mantenerse como un buscador libre de publicidad con el fin de que esto fuese un signo de la independencia de los resultados de búsqueda además de una garantía para la velocidad de carga de sus páginas. Llegado el año 2000 Google introdujo Google AdWords, un programa mediante el cual ofrecía publicidad patrocinada a potenciales anunciantes.
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La concordancia amplia es el tipo de concordancia predeterminado, al que se asignan todas las palabras clave en caso de no especificar otro tipo de concordancia (concordancias exacta, de frase o negativa). El sistema de Google AdWords publica automáticamente los anuncios para las variaciones relevantes de sus palabras clave, incluidos sinónimos, formas singulares y plurales, posibles errores ortográficos, derivaciones (como Italia e italiano), búsquedas relacionadas y otras variaciones relevantes.
Cuando se usa la concordancia amplia, los anuncios se publican automáticamente para las variaciones relevantes de sus palabras clave, aunque estos términos no se encuentren en sus listas de palabras clave. Esta opción le ayuda a atraer a más visitantes a su sitio web, dedicar menos tiempo a la elaboración de listas de palabras clave y centrar su inversión en las palabras clave que funcionan.
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