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border_color=» radius=’0px’ background_color=» src=» background_position=’top left’ background_repeat=’no-repeat’ av_uid=’av-334opgb’] [/av_one_third][av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=» custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=» icon=’ue808′ font=’entypo-fontello’ av_uid=’av-uqituu3′] [/av_section][av_submenu which_menu=» menu=’363′ position=’center’ color=’main_color’ sticky=’aviaTBsticky’ mobile=’disabled’ av_uid=’av-uahsjbv’] [av_submenu_item title=’Menu Item 1′ link=» linktarget=’no’ button_style=» av_uid=’av-tpul4vv’] [av_submenu_item title=’Menu Item 2′ link=» linktarget=’no’ button_style=» av_uid=’av-t5jn9i3′] [/av_submenu] [av_section min_height=’25’ min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=» color=’main_color’ custom_bg=» src=» attachment=» attachment_size=» 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Vídeo-entrevista al Director General de Google España.

El estar bien posicionado en internet supone estar mas cerca de donde está la demanda, una demanda que cada vez crece más y busca más. No operar en internet hoy supone una amenaza y estar allí supone una gran oportunidad.

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Entrevista a Ricardo Baeza-Yates Vicepresidente Investigación YAHOO! España.

Descubre que a la hora de crear una web tenemos que tener en cuenta la arquitectura de la web y la arquitectura de la información.

Nos revela que las búsquedas son de dos tipos:

1. Hay unas pocas consultas que son muy frecuentes.
2. Muchas muchas consultas que son muy raras que no las vuelven a preguntar en un mes.

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Entrevista a Juan Antonio Roncero Product Manager de Bing España.

Es vital en el diseño páginas web se piense en el usuario de Internet. En el diseño de páginas web se ha de pensar en el usuario. Un buen diseñador páginas web se ha centrar en crear páginas web pensadas en el usuario. En el diseño paginas web son los usuarios los que con su participación pueden definir como quieren su web, su diseño.

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Vídeo-entrevista al Doctor en Psicología por la Universidad de Salamanca, Don José Luis Martínez Herrador, sobre el uso del Neuromarketing en la Web.

Está empíricamente demostrado que el proceso de decisión de compra se realiza en 2,5 segundos. Y el 95% de las decisiones se toman en el inconsciente, nosotros decidimos lo que vamos a comprar antes de ser conscientes de lo que vamos a comprar.

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Entrevista Director Contenidos Digitales de LAVANGUARDIA.ES.

La Web 2.0 es la Web participativa. La Web 2.0 trae lo que son aplicaciones que se ponen en Internet a disposición de la gente, para que la gente actúe con ellas: mandando mensajes, subiendo contenido, relacionándose con otros usuarios.

Marketing viral es, digamos una evolución del marketing, o una nueva fórmula de dar a conocer tu producto basándote en lo que podríamos llamarle el efecto red.

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Vídeo-Entrevista a los responsables de marketing Google para PYME’s.

La publicidad en buscadores permite que nuestro anuncio aparezca justo en el momento en que nuestro público objetivo buscando nuestros productos y servicios. Google Analytics nos permite ver exactamente lo que esta pasando en nuestra página web y que diseños y variables de nuestra página funcionan mejor.

Pero, si no tenemos los conocimientos necesarios, es mejor que contratemos empresas especializadas en publicidad en buscadores. La propia comunidad de usuarios es la que crea el márketing viral y la que puede hacer grande una marca.

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Entrevista a Xavier Jové,
Director d’Innovació
Cambra de Comerç

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Entrevista a Jordi Roca,
Director de Cibernàrium
Barcelona Activa

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Entrevista a José Manuel Pérez, Catedrático Periodismo y Comunicación de la UAB.

Consultor de la UNESCO y la Unión Europea nos explica como las Nuevas Tecnologías pueden ayudarnos ahorrando costes y a su vez ser más competitivos.

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Entrevista a Gaston Streiger, Director de Marketing BMWs.

La web cómo base informativa para la toma de decisión de venta. Orientación estratégica del marketing online como complemento a la Televisión.

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