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Video-entrevista al Director General de Google Espanya.
L’estar ben posicionat a internet suposa estar mes aprop d’on està la demanda, una demanda que cada vegada creix més i cerca més. No operar a internet avui suposa una amenaça i estar allí suposa una gran oportunitat.
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Entrevista a Ricardo Baeza-Iots Vicepresident Recerca YAHOO! Espanya.
Descobreix que a l’hora de crear una web hem de tenir en compte l’arquitectura de la web i l’arquitectura de la informació.
Ens revela que les cerques són de dos tipus:
1. Hi ha unes poques consultes que són molt freqüents.
2. Moltes moltes consultes que són molt rares que no les tornen a preguntar en un mes.
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Entrevista a Juan Antonio Roncero Product Manager de Bing Espanya.
És vital en el disseny pàgines web es pensi en l’usuari d’Internet. En el disseny de pàgines web s’ha de pensar en l’usuari. Un bon dissenyador pàgines web s’ha centrar a crear pàgines web pensades en l’usuari. En el disseny paginas web són els usuaris els que amb la seva participació poden definir com volen el seu web, el seu disseny.
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Video-entrevista al Doctor en Psicologia per la Universitat de Salamanca, Don José Luis Martínez Herrador, sobre l’ús del Neuromarketing a la Web.
Està empíricament demostrat que el procés de decisió de compra es realitza en 2,5 segons. I el 95% de les decisions es prenen en l’inconscient, nosaltres decidim el que anem a comprar abans de ser conscients del que anem a comprar.
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Entrevista Director Continguts Digitals de LAVANGUARDIA.ES.
La Web 2.0 és la Web participativa. La Web 2.0 porta el que són aplicacions que es posen en Internet a la disposició de la gent, perquè la gent actuï amb elles: manant missatges, pujant contingut, relacionant-se amb altres usuaris.
Màrqueting viral és, diguem una evolució del màrqueting, o una nova fórmula de donar a conèixer el teu producte basant-te en el que podríem cridar-li l’efecte xarxa.
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Vídeo-Entrevista als responsables de màrqueting Google para PYME’s.
La publicitat en cercadors permet que el nostre anunci aparegui just al moment en què el nostre públic objectiu buscant els nostres productes i serveis. Google Analytics ens permet veure exactament el que aquesta passant a la nostra pàgina web i que dissenys i variables de la nostra pàgina funcionen millor.
Però, si no tenim els coneixements necessaris, és millor que contractem empreses especialitzades en publicitat en cercadors. La pròpia comunitat d’usuaris és la que crea el màrqueting viral i la que pot fer gran una marca.
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Entrevista a Xavier Jové,
Director d’Innovació
Cambra de Comerç
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Entrevista a Jordi Roca,
Director de Cibernàrium
Barcelona Activa
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Entrevista a José Manuel Pérez, Catedràtic Periodisme i Comunicació de la UAB.
Consultor de la UNESCO i la Unió Europea ens explica com les Noves Tecnologies poden ajudar-nos estalviant costos i al seu torn ser més competitius.
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Entrevista a Gaston Streiger, Director de Màrqueting BMWs.
La web com base informativa per a la presa de decisió de venda. Orientació estratègica del màrqueting online com a complement a la Televisió.
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