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Volcamos 18 años de experiencia
PARA QUE TU PROYECTO SEA UN ÉXITO
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Per què unes webs venen i unes altres no?
Per què algunes web amb bons productes no aconsegueixen moure a la venda? Per què es venen més uns productes que uns altres similars de la mateixa web?
El NeuroMarketing en internet aplica coneixements de neurociència al màrqueting per trobar elements regulars, i per tant predictibles, en el comportament dels usuaris, i usar-los per millorar les pàgines web amb l’objectiu d’augmentar les vendes.
Encara que els usuaris són altament impredictibles, el seu comportament té alguns elements regulars. I el NeuroMarketing els aprofita.
Sabem que tendim a reposar la mirada en determinades zones de la pantalla i que és més fàcil que els continguts allí situats prenguin part en una decisió, tal vegada de compra.
Amb aquestes dades podem elaborar un mapa de fixació, distingint mitjançant color les àrees d’alta fixació (vermell/groc), mitja fixació (verda) i baixa fixació (blava).
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És el teu usuari budista?
Per què ho tens meditant enfront d’un espai buit?
Col·loca ja els teus millors productes a les zones vermelles i grogues del mapa de fixació. És aquí on es prenen les decisions de compra.
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En l’i-xou Barcelona t’expliquem tot el que podem fer per tu. Informa’t i veuen a aprendre amb els nostres seminaris sobre posicionament web.
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Observem la web de Natcha abans de l’aplicació de les tècniques de NeuroMarketing:
Alguna vegada un usuari ha decidit comprar una capçalera web?
Què ocorre ara a la Web de Natcha, després de l’aplicació de les tècniques de NeuroMarketing?:
L’usuari reposa la seva vista en la caixa de bombons i xocolates, i es deté en les seves diferents formes, textures i colors, ordenades geomètricament fins a la *hipnosis. Tal vegada ja ha decidit.
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