ASO, el SEO de las Apps

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[av_heading tag=’h1′ padding=’10’ heading=’¿Qué es el ASO?’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#444444′ size=’34’ subheading_active=» subheading_size=’15’ custom_class=» av_uid=’av-1evw51x’][/av_heading]

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El ASO es el proceso de optimización de una aplicación móvil con el fin de conseguir aparecer en los primeros resultados de búsqueda cuando los usuarios buscan en las tiendas de aplicaciones. Cuando mayor visibilidad tenga una app en las tiendas de app (Apple Store o Google Play Store) más posibilidades tendrá de ser encontrada por los usuarios y por tanto de ser instalada.

De media una correcta optimización puede llegar a aumentar el número de instalaciones orgánicas de una aplicación entre un 20% y un 400%, por tanto vemos que el aumento de los ingresos puede ser considerable si se aplica ASO de forma correcta.
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[av_heading heading=’Desarrollo Aplicaciones Móviles’ tag=’h1′ style=’blockquote modern-quote’ size=’34’ subheading_active=» subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’ av_uid=’av-14ntr5x’][/av_heading]

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En este vídeo podrás ver como Toni Biada, consultor SEO de Einnova nos explica lo importante que es el desarrollo de aplicaciones móviles.

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[av_heading heading=’Factores que influyen en el ASO’ tag=’h1′ style=’blockquote modern-quote’ size=’34’ subheading_active=» subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#444444′ av_uid=’av-ykb0ph’][/av_heading]

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Estos son algunos de los factores que influyen en el ASO de de una aplicación móvil:

Factores ASO on-metadata:

• Título
• Descripción
• Keywords
• Categoría

Factores ASO off-metadata:

• Instalaciones
• Valoraciones y reviews de usuarios
• Linkbuilding
• Social Media

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Keyword Research: En esta parte del proceso es importante conocer y analizar que búsquedas realizan los usuarios en las tiendas de apps, que palabras clave tiene la competencia para definir nuestras Keywords para nuestra aplicación. En el momento de seleccionar las Keywords debemos tener en cuenta tres factores muy importantes, el volumen aproximado de búsquedas, el numero de competencia y la dificultad a la hora de rankear

Optimización de landing: Terminada la parte del proceso de selección de Keywords y teniendo en cuenta los puntos que hemos tratado en la fase anterior, optimizamos la «landing page» para poder aumentar así, su visibilidad en los resultados de búsqueda de las Keyword elegidas.

Monitorización: Esta es la fase del proceso ASO en la que debemos medir si todo lo que hemos aplicado nos proporciona resultados óptimos o si debemos realizar algún cambio en algún punto del proceso.

Es aconsejable que un bueno proceso de ASO sea complementado con campañas de App Marketing para aumentar el número de instalaciones y ascender en los resultados de búsqueda.

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El estar bien posicionado en internet supone estar mas cerca de donde está la demanda, una demanda que cada vez crece más y busca más. No operar en internet hoy supone una amenaza y hacerlo supone una gran oportunidad.

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