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[av_heading tag=’h1′ padding=’0′ heading=’Diseño Web, NeuroMarketing en Internet’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’55’ subheading_active=’subheading_below’ subheading_size=’10’ custom_class=» admin_preview_bg=» av-desktop-hide=» av-medium-hide=» av-small-hide=» av-mini-hide=» av-medium-font-size-title=» av-small-font-size-title=» av-mini-font-size-title=» av-medium-font-size=» av-small-font-size=» av-mini-font-size=»][/av_heading]
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[av_heading tag=’h2′ padding=’10’ heading=’Zonas de interés’ color=» style=’blockquote modern-quote’ custom_font=’#000000′ size=’34’ subheading_active=» subheading_size=’34’ custom_class=» admin_preview_bg=» av-desktop-hide=» av-medium-hide=» av-small-hide=» av-mini-hide=» av-medium-font-size-title=» av-small-font-size-title=» av-mini-font-size-title=» av-medium-font-size=» av-small-font-size=» av-mini-font-size=»][/av_heading]
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¿Por qué unas webs venden y otras no?
¿Por qué esta web que me parecía interesante después de un parpadeo me aburre? ¿Dónde están los productos que me prometían?
El NeuroMarketing web aplica conocimientos de neurociencia al marketing en internet para encontrar elementos regulares, y por tanto predecibles, en el comportamiento de los usuarios, y usarlos para mejorar las páginas web con el objetivo de aumentar las ventas.
Aunque los usuarios son altamente impredecibles, su comportamiento tiene algunos elementos regulares. Y el NeuroMarketing los aprovecha.
Sabemos que determinadas zonas de la pantalla nos resultan más cómodas para leer y observar, y por tanto los contenidos que ubican tienden a despertar más interés en el usuario.
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[av_heading heading=’El galerista que escondía su Picasso’ tag=’h2′ style=’blockquote modern-quote’ size=’34’ subheading_active=» subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#444444′][/av_heading]
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¿Esconderías tus mejores productos debajo del mostrador?
Sabiendo el porcentaje de atención que recoge cada zona de tu web, ¿no redistribuirías mejor tus contenidos?
El chi cerca trova deja de ser un lema para estimular la curiosidad del que busca, para declararse como una justificación de la dejadez del que ofrece.
¿Quien tiene tiempo para buscar?
Tus productos merecen estar bien expuestos, colocados en su sitio, más rápidos que el ojo.
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En el e-show Barcelona te explicamos todo lo que podemos hacer por ti. Infórmate y ven a aprender con nuestros seminarios sobre posicionamiento web.
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[av_heading tag=’h2′ padding=’10’ heading=’Caso de éxito: Natcha Pastelería y Bombonería’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#444444′ size=’34’ subheading_active=» subheading_size=’15’ custom_class=» admin_preview_bg=» av-desktop-hide=» av-medium-hide=» av-small-hide=» av-mini-hide=» av-medium-font-size-title=» av-small-font-size-title=» av-mini-font-size-title=» av-medium-font-size=» av-small-font-size=» av-mini-font-size=»][/av_heading]
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Veamos el ejemplo de la web de Natcha antes de aplicar las técnicas de NeuroMarketing:
Pasen y vean. Todo su interés será vertido en la barra de navegación: ¡Qué desperdicio!
La web de Natscha después de la aplicación de las técnicas de NeuroMarketing:
Sí, estos son los bombones que buscaba.
A lo largo de esta entrevista en vídeo al doctor en psicología, José Luis Martínez Herrador, aparecen nueve ejemplos de mejoras de páginas web. En Einnova siempre mejoramos profesionalmente para ofrecer las nuevas técnicas innovadoras a nuestros clientes. Agrecedemos la colaboración de José Luis Martínez Herrador.
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