{"id":25722,"date":"2014-05-21T10:45:21","date_gmt":"2014-05-21T08:45:21","guid":{"rendered":"http:\/\/einnova.com\/ca\/mapa-fijacion"},"modified":"2019-01-11T12:55:08","modified_gmt":"2019-01-11T12:55:08","slug":"mapa-fijacion","status":"publish","type":"page","link":"https:\/\/einnova.com\/ca\/mapa-fijacion\/","title":{"rendered":"NeuroMarketing en Internet: Mapa de Fixaci\u00f3"},"content":{"rendered":"

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[av_heading heading=’Disseny Web Mapa de Fixaci\u00f3’ tag=’h1′ style=’blockquote modern-quote modern-centered’ size=’55’ subheading_active=’subheading_below’ subheading_size=’10’ padding=’0′ color=’custom-color-heading’ custom_font=’#ffffff’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”][\/av_heading]<\/p>\n

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Volcamos 18 a\u00f1os\u00a0de experiencia<\/h2>\n

PARA QUE TU PROYECTO SEA UN \u00c9XITO<\/h2>\n

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Per qu\u00e8 unes webs venen i unes altres no?<\/p>\n

Per qu\u00e8 algunes web amb bons productes no aconsegueixen moure a la venda<\/strong>? Per qu\u00e8 es venen m\u00e9s uns productes que uns altres similars de la mateixa web?<\/p>\n

El NeuroMarketing en internet<\/a><\/strong> aplica coneixements de neuroci\u00e8ncia al m\u00e0rqueting per trobar elements regulars, i per tant predictibles, en el comportament dels usuaris<\/strong>, i usar-los per millorar les p\u00e0gines web amb l’objectiu d’augmentar les vendes.<\/p>\n

Encara que els usuaris s\u00f3n altament impredictibles, el seu comportament t\u00e9 alguns elements regulars. I el NeuroMarketing els aprofita.<\/p>\n

Sabem que tendim a reposar la mirada en determinades zones de la pantalla<\/strong> i que \u00e9s m\u00e9s f\u00e0cil que els continguts all\u00ed situats prenguin part en una decisi\u00f3<\/strong>, tal vegada de compra.<\/p>\n

Amb aquestes dades podem elaborar un mapa de fixaci\u00f3, distingint mitjan\u00e7ant color les \u00e0rees d’alta fixaci\u00f3<\/strong> (vermell\/groc), mitja fixaci\u00f3<\/strong> (verda) i baixa fixaci\u00f3<\/strong> (blava).<\/p>\n<\/div>\n

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\n\u00c9s el teu usuari budista?<\/p>\n

Per qu\u00e8 ho tens meditant enfront d’un espai buit?<\/p>\n

Col\u00b7loca ja els teus millors productes a les zones vermelles i grogues del mapa de fixaci\u00f3. \u00c9s aqu\u00ed on es prenen les decisions de compra.
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En l’i-xou Barcelona t’expliquem tot el que podem fer per tu. Informa’t i veuen a aprendre amb els nostres seminaris sobre posicionament web.<\/p>\n

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\nObservem la web de Natcha abans<\/strong> de l’aplicaci\u00f3 de les t\u00e8cniques de NeuroMarketing:<\/p>\n

Alguna vegada un usuari ha decidit comprar una cap\u00e7alera web?<\/p>\n

\"Exemple<\/a>
Exemple de mapa de fixaci\u00f3 de la web de Natcha abans d’aplicar NeuroMarketing web<\/figcaption><\/figure>\n

Qu\u00e8 ocorre ara a la Web de Natcha, despr\u00e9s<\/strong> de l’aplicaci\u00f3 de les t\u00e8cniques de NeuroMarketing?:<\/p>\n

L’usuari reposa la seva vista en la caixa de bombons i xocolates, i es det\u00e9 en les seves diferents formes, textures i colors, ordenades geom\u00e8tricament fins a la *hipnosis. Tal vegada ja ha decidit.<\/p>\n

\"Exemple<\/a>
Exemple de mapa de fixaci\u00f3 de la web de Natcha despr\u00e9s d’aplicar NeuroMarketing web<\/figcaption><\/figure>\n

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[av_section min_height=’50’ min_height_px=’500px’ padding=’no-padding’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=’http:\/\/einnova.com\/wp-content\/uploads\/2015\/11\/gent_ordinador_1-1030×664.png’ attachment=’16220′ attachment_size=’large’ attach=’parallax’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”] [av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’] [av_heading heading=’Disseny Web Mapa de Fixaci\u00f3’ tag=’h1′ style=’blockquote modern-quote modern-centered’ size=’55’ subheading_active=’subheading_below’ subheading_size=’10’ padding=’0′ color=’custom-color-heading’ custom_font=’#ffffff’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-25722","page","type-page","status-publish","hentry"],"yoast_head":"\nNeuromarqueting: Diseny web mapa de fixaci\u00f3 - Einnova<\/title>\n<meta name=\"description\" content=\"Per qu\u00e8 unes webs venen i d'altres no? Per qu\u00e8 algunes web amb bons productes no aconsegueixen moure a la venda? Per qu\u00e8 es venen m\u00e9s uns productes que un altre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/einnova.com\/ca\/mapa-fijacion\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NeuroMarketing en Internet: Mapa de Fixaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"Per qu\u00e8 unes webs venen i d'altres no? Per qu\u00e8 algunes web amb bons productes no aconsegueixen moure a la venda? 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