{"id":20682,"date":"2015-07-24T17:34:31","date_gmt":"2015-07-24T17:34:31","guid":{"rendered":"http:\/\/einnova.com\/ca\/posicionamiento-web\/tiendas-online-sector-retail"},"modified":"2024-08-19T09:26:48","modified_gmt":"2024-08-19T09:26:48","slug":"tiendas-online-sector-retail","status":"publish","type":"page","link":"https:\/\/einnova.com\/ca\/posicionamiento-web-2\/tiendas-online-sector-retail\/","title":{"rendered":"Posicionament Web per a botigues online del sector Retail"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t[av_section min_height=’50’ min_height_px=’500px’ padding=’no-padding’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=’http:\/\/einnova.com\/wp-content\/uploads\/2015\/11\/gent_ordinador_1-1030×664.png’ attachment=’16220′ attachment_size=’large’ attach=’parallax’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n\r\n[av_heading tag=’h1′ padding=’10’ heading=’PER BOTIGUES ONLINE DEL SECTOR RETAIL’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’34’ subheading_active=’subheading_below’ subheading_size=’34’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_heading tag=’h2′ padding=’0′ heading=’POSICIONAMENT WEB’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’55’ subheading_active=’subheading_below’ subheading_size=’10’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_third][av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_button label=’Contactar’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’center’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_one_third][av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_third][av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[\/av_section][av_submenu which_menu=” menu=’336′ position=’center’ color=’main_color’ sticky=’aviaTBsticky’ mobile=’disabled’]\r\n[av_submenu_item title=’Menu Item 1′ link=” linktarget=’no’ button_style=”]\r\n[av_submenu_item title=’Menu Item 2′ link=” linktarget=’no’ button_style=”]\r\n[\/av_submenu]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_codeblock wrapper_element=” wrapper_element_attributes=”]\r\n
Einnova<\/a>><\/span>\r\nServei Posicionament Web<\/a>><\/span>\r\nPosicionament Org\u00e1nico (SEO) per a Sectors<\/a>><\/span>\r\nSector Retail<\/span><\/div>\r\n[\/av_codeblock]\r\n\r\n[av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2018\/01\/posicionamiento-web.jpg’ attachment=’22918′ attachment_size=’full’ align=’right’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’left-to-right’ admin_preview_bg=”][\/av_image]\r\n\r\n[av_button label=’Et regalem 1h. d\u2019assessorament’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’right’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_one_third][av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_textblock size=’15’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]\r\n
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\r\n\r\nDurant aquests \u00faltims anys, el sector retail, no ha estat ni molt menys, ali\u00e8 al creixement del comer\u00e7 electr\u00f2nic, per\u00f2 cal destacar, que el tipus d’usuari m\u00e9s habitual posseeix unes caracter\u00edstiques a destacar que ho diferencien d’altres usuaris que fan \u00fas del ecommerce d’altres sectors. Algunes de les caracter\u00edstiques a destacar s\u00f3n:\r\n\r\nRacionalitzaci\u00f3 de les compres: En aquest sentit, les compres impulsives disminueixen per donar pas a un tipus d’usuari pel qual buscar i comparar s’estableixen com a principals prioritats.\r\nExig\u00e8ncia en el proc\u00e9s de compra: Els usuaris, i sobretot, els de el sector retail, donen molta import\u00e0ncia a rebre una bona experi\u00e8ncia durant el seu proc\u00e9s de compra. En aquest apartat jugaran una paper especialment important, la velocitat de la p\u00e0gina web, l’optimitzaci\u00f3 del proc\u00e9s de compra i de pagament i l’adaptaci\u00f3 de la web a pantalles m\u00f2bils o tablets.\r\nDiferents subsectors per a diferents usuaris: Existeix una gran difer\u00e8ncia entre els usuaris del sector retail depenent de l’assidu\u00eftat amb la qual acudeixen a realitzar compres al canal online. D’aquesta manera, els usuaris mes tradicionals es decanten per productes d’alimentaci\u00f3 o basar. Per contra els usuaris m\u00e9s recurrents a realitzar compres online de productes com a mobiliari, viatges, basar..etc\r\n\r\n<\/div>\r\n[\/av_textblock]\r\n\r\n[\/av_two_third]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’no-padding’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=’#289dcc’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_one_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” 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font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/www.facebook.com\/einnovacom\/’ linktarget=’_blank’ size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8f2′ font=’entypo-fontello’ style=’border’ caption=” link=’manually,http:\/\/twitter.com\/einnova’ linktarget=’_blank’ size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8f7′ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/plus.google.com\/107125586381470617949′ linktarget=’_blank’ size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8fd’ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/www.linkedin.com\/company\/1081608?trk=vsrp_companies_cluster_name&trkInfo=VSRPsearchId%3A2844454971448966670584%2CVSRPtargetId%3A1081608%2CVSRPcmpt%3Acompanies_cluster’ linktarget=’_blank’ size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[\/av_two_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_hr class=’invisible’ height=’75’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2016\/01\/oscar-wilde1-800×423.png’ attachment=’17260′ attachment_size=’entry_without_sidebar’ align=’right’ animation=’right-to-left’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’][\/av_image]\r\n\r\n[\/av_two_fifth]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_three_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_heading tag=’h2′ padding=’10’ heading=’POSICIONAMENT WEB PER A BOTIGUES ONLINE DEL SECTOR RETAIL’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#444444′ size=’34’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_textblock size=” font_color=” color=”]\r\nDins de la nostra experi\u00e8ncia posicionant p\u00e0gines web en diferents sectors i en concret dins del sector retail, pensem que hi ha algunes situacions problem\u00e0tiques que se solen donar en moltes botigues online d’aquest sector i que poden afectar al posicionament. Per norma general, les botigues online del sector retail presenten una gran quantitat de productes i per tant de p\u00e0gines i aix\u00f2 el que s’ha de vigilar detingudament per evitar els seg\u00fcents problemes que poden derivar-se.\r\n
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  • Indexaci\u00f3: Els sitemaps solen donar alguns problemes si no es realitzen com toca quan ens trobem amb alguna web amb un elevats nombre de p\u00e0gines.<\/li>\r\n \t
  • Apectes t\u00e8cnics: La gran quantitat de productes pot provocar que un simple error es multipliqui per molt i per tant la quantitat d’errors t\u00e8cnics que poden baixar el nostre Quality Score pot ser molt m\u00e9s elevat que en webs normals.<\/li>\r\n \t
  • Contingut: El contingut tamb\u00e9 \u00e9s alguna cosa que hem de vigilar molt d’a prop, ja que, normalment, per falta de temps o recursos no podem dedicar-nos a crear descripcions originals per a cada producte.<\/li>\r\n<\/ul>\r\nAix\u00f2 provoca una gran quantitat de p\u00e0gines amb molt poques difer\u00e8ncies entre si i que Google pot arribar a identificar com \u201cduplicate content\u201d o fins i tot a penalitzar mitjan\u00e7ant l’algorisme de Google Panda.\r\nAix\u00f2 solament \u00e9s una petita part del que podem oferir-te en Einnova a l’hora de treballar el posicionament web de la teva tenda online del sector retail. Si necessites m\u00e9s informaci\u00f3 no dubtis a posar-te en contacte amb nosaltres.\r\n<\/em>\r\n[\/av_textblock]\r\n\r\n[av_button label=’Vendre m\u00e9s’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’left’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_three_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2016\/02\/Seo_web_con_neuro_marketing_caixa12-min.png’ attachment=’19164′ attachment_size=’full’ align=’center’ animation=’no-animation’ styling=” hover=” link=’lightbox’ target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’][\/av_image]\r\n\r\n[\/av_two_fifth]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=’#289dcc’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_three_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_heading tag=’h2′ padding=’10’ heading=’Canvis i Recomanacions’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#ffffff’ size=’34’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_textblock size=” font_color=’custom’ color=’#ffffff’]\r\nNosaltres li exposem els motius de les nostres recomanacions i vost\u00e8 aprovar\u00e0 els canvis.<\/span>\r\n[\/av_textblock]\r\n\r\n[av_button label=’M\u00e9s videos’ link=’manually,\/ca\/conocenos\/video-entrevistas’ link_target=’_blank’ size=’medium’ position=’left’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_three_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_codeblock wrapper_element=” wrapper_element_attributes=”]\r\n
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