{"id":20676,"date":"2014-05-21T12:14:59","date_gmt":"2014-05-21T10:14:59","guid":{"rendered":"http:\/\/einnova.com\/ca\/posicionamiento-web\/natural-vs-publicidad"},"modified":"2025-04-01T10:15:10","modified_gmt":"2025-04-01T10:15:10","slug":"natural-vs-publicidad","status":"publish","type":"page","link":"https:\/\/einnova.com\/ca\/posicionamiento-web-2\/natural-vs-publicidad\/","title":{"rendered":"Ser el primer a Google"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t[av_section min_height=’50’ min_height_px=’500px’ padding=’no-padding’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=’http:\/\/einnova.com\/wp-content\/uploads\/2015\/11\/gent_ordinador_1-1030×664.png’ attachment=’16220′ attachment_size=’large’ attach=’parallax’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_heading tag=’h1′ padding=’10’ heading=’Fes que el teu negoci sigui el primer en Google’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’55’ subheading_active=’subheading_below’ subheading_size=’34’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_heading tag=’h2′ padding=’0′ heading=’Posicionament WEB’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’34’ subheading_active=’subheading_below’ subheading_size=’10’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_third][av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_button label=’Contactar’ link=’manually,\/contacto’ link_target=’_blank’ size=’medium’ position=’center’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_one_third][av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_third][av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n[\/av_section]\r\n\r\n[av_submenu which_menu=” menu=’335′ position=’center’ color=’main_color’ sticky=’aviaTBsticky’ mobile=’disabled’]\r\n[av_submenu_item title=’Menu Item 1′ link=” linktarget=’no’ button_style=”]\r\n[av_submenu_item title=’Menu Item 2′ link=” linktarget=’no’ button_style=”]\r\n[\/av_submenu]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_codeblock wrapper_element=” wrapper_element_attributes=”]\r\n
Einnova<\/a>><\/span>\r\nServei Posicionament Web<\/a>><\/span>\r\nEspecialistes en Posicionament (SEO) per Tendes Online<\/a>><\/span>\r\nSer el primer en Google<\/span><\/div>\r\n[\/av_codeblock]\r\n\r\n[av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2018\/01\/posicionamiento-web.jpg’ attachment=’22918′ attachment_size=’full’ align=’right’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’left-to-right’ admin_preview_bg=”][\/av_image]\r\n\r\n[av_button label=’Et regalem 1h. d\u2019assessorament’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’right’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_one_third][av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_content_slider heading=” columns=’1′ animation=’fade’ navigation=’arrows’ autoplay=’true’ interval=’5′ font_color=’custom’ color=’#444444′]\r\n[av_content_slide title=” link=” linktarget=”]\r\n

Aumenta tu visibilidad<\/h2>\r\n

DE FORMA NATURAL<\/h2>\r\n[\/av_content_slide]\r\n[\/av_content_slider]\r\n\r\n[av_textblock size=’15’ font_color=” color=”]\r\n
El posicionament natural tamb\u00e9 conegut com a Optimitzaci\u00f3 de motors de cerca, \u00e9s el proc\u00e9s qu\u00e8 t\u00e9 com a objectiu millorar la visibilitat d’un lloc web en els resultats org\u00e0nics dels diferents cercadors. Aquest proc\u00e9s \u00e9s tamb\u00e9 conegut per les seves sigles en angl\u00e8s SEO (Search Engine Optimization)<\/div>\r\n
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<\/div>\r\n[\/av_textblock]\r\n\r\n[\/av_two_third]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’no-padding’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=’#289dcc’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_one_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_hr class=’invisible’ height=’25’ shadow=’no-shadow’ 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linktarget=’_blank’ size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8f2′ font=’entypo-fontello’ style=’border’ caption=” link=’manually,http:\/\/twitter.com\/einnova’ linktarget=’_blank’ size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8f7′ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/plus.google.com\/107125586381470617949′ linktarget=’_blank’ size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8fd’ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/www.linkedin.com\/company\/1081608?trk=vsrp_companies_cluster_name&trkInfo=VSRPsearchId%3A2844454971448966670584%2CVSRPtargetId%3A1081608%2CVSRPcmpt%3Acompanies_cluster’ linktarget=’_blank’ size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[\/av_two_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_hr class=’invisible’ height=’75’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2018\/06\/Posicionamiento-Web-300×247.png’ attachment=’26067′ attachment_size=’medium’ align=’right’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’right-to-left’ admin_preview_bg=”][\/av_image]\r\n\r\n[\/av_two_fifth]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_heading tag=’h2′ padding=’10’ heading=’Una mica d\u2019hist\u00f2ria’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#444444′ size=’34’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_textblock size=” font_color=” color=”]\r\nA mitjans dels\u00a090 els administradors web i prove\u00efdors de contingut van comen\u00e7ar a optimitzar llocs web en els motors de cerca, aquella tasca consistia a enviar l’URL als motors de cerca, els quals per mitj\u00e0 d’una s\u00e8rie de procediments recollien la informaci\u00f3 necess\u00e0ria de la p\u00e0gina per ser indexada. R\u00e0pidament les empreses es van adonar de la import\u00e0ncia de tenir les seves p\u00e0gines web ben posicionades i visibles per als motors de cerca creant una oportunitat tamb\u00e9 per als especialistes en posicionament web. El primer document en el qual s’utilitza l’acabo SEO data d’Agost de 1997.\r\n\r\nA causa de la import\u00e0ncia de factors com la densitat de paraules clau, els primers motors de cerca van sofrir l’ab\u00fas i la manipulaci\u00f3 de les classificacions. Amb l’objectiu d’oferir als usuaris millors resultats, els motors de cerca van comen\u00e7ar a desenvolupar algorismes de classificaci\u00f3 m\u00e9s complexos i dif\u00edcils de manipular fins que en 2007 cercadors com Google, Bing o Yahoo estaven utilitzant mes de 200 factors en els seus algorismes per garantir la qualitat de les seves cerques. Aquests \u00faltims anys s’han anat incorporant eines com a “Panda” o “Penguin” o el recent “Colibr\u00ed<\/a>” de Google, creades amb la finalitat de penalitzar a aquelles p\u00e0gines amb contingut duplicat o que usaven t\u00e8cniques manipuladores per millorar els seus r\u00e0nquings.\r\n[\/av_textblock]\r\n\r\n[av_button label=’Vendre m\u00e9s’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’left’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=’#289dcc’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_one_half first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_codeblock wrapper_element=” wrapper_element_attributes=”]\r\n
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