{"id":20640,"date":"2014-05-21T12:02:54","date_gmt":"2014-05-21T10:02:54","guid":{"rendered":"http:\/\/einnova.com\/ca\/posicionamiento-web\/branding"},"modified":"2025-04-01T11:26:55","modified_gmt":"2025-04-01T11:26:55","slug":"branding","status":"publish","type":"page","link":"https:\/\/einnova.com\/ca\/branding\/","title":{"rendered":"Branding i el posicionament de la marca en cercadors"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t[av_section min_height=’50’ min_height_px=’500px’ padding=’no-padding’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=’http:\/\/einnova.com\/wp-content\/uploads\/2014\/05\/branding1-1030×334.jpg’ attachment=’16411′ attachment_size=’large’ attach=’parallax’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_heading tag=’h1′ padding=’10’ heading=’Branding i el posicionament de la marca en cercadors’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’55’ subheading_active=’subheading_below’ subheading_size=’34’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_heading tag=’h2′ padding=’0′ heading=’Posicionament web’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’34’ subheading_active=’subheading_below’ subheading_size=’10’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_third][av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_button label=’Contactar’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’center’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_one_third][av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_third][av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n[\/av_section]\r\n\r\n[av_submenu which_menu=” menu=’330′ position=’center’ color=’main_color’ sticky=’aviaTBsticky’ mobile=’disabled’]\r\n[av_submenu_item title=’Menu Item 1′ link=” linktarget=’no’ button_style=”]\r\n[av_submenu_item title=’Menu Item 2′ link=” linktarget=’no’ button_style=”]\r\n[\/av_submenu]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_codeblock wrapper_element=” wrapper_element_attributes=”]\r\n
Einnova<\/a>><\/span>\r\nServei Posicionament Web<\/a>><\/span>\r\nEspecialistes en Posicionament Natural (SEO) per a Web<\/a>><\/span>\r\nPromociona la teva Marca<\/span><\/div>\r\n[\/av_codeblock]\r\n\r\n[av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2018\/01\/posicionamiento-web.jpg’ attachment=’22918′ attachment_size=’full’ align=’right’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’left-to-right’ admin_preview_bg=”][\/av_image]\r\n\r\n[av_button label=’Et regalem 1h. d\u2019assesorament’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’right’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_one_third][av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_content_slider heading=” columns=’1′ animation=’fade’ navigation=’arrows’ autoplay=’true’ interval=’5′ font_color=’custom’ color=’#444444′]\r\n[av_content_slide title=” link=” linktarget=”]\r\n

EL MUNDO DEL BRANDING<\/h2>\r\n[\/av_content_slide]\r\n[\/av_content_slider]\r\n\r\n[av_textblock size=’15’ font_color=” color=”]\r\n
Branding<\/strong> \u00e9s un anglicisme qu\u00e8, utilitzat en m\u00e0rqueting fa refer\u00e8ncia al proc\u00e9s de construir una marca mitjan\u00e7ant l’aplicaci\u00f3 estrat\u00e8gica d’una s\u00e8rie de t\u00e8cniques vinculades directa o indirectament al nom i que influiran en el valor de la marca<\/strong>, tant des del punt de vista del client com des del de l’empresa propiet\u00e0ria de la marca.<\/div>\r\n[\/av_textblock]\r\n\r\n[\/av_two_third]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’no-padding’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=’#289dcc’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n\r\n[av_one_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” 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src=’http:\/\/einnova.com\/wp-content\/uploads\/2016\/01\/stevejobs_frase_5.png’ attachment=’17289′ attachment_size=’full’ align=’center’ animation=’pop-up’ styling=’no-styling’ hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’][\/av_image]\r\n\r\n[av_font_icon icon=’ue8f4′ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/www.facebook.com\/einnovacom\/’ linktarget=” size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8f2′ font=’entypo-fontello’ style=’border’ caption=” link=’manually,http:\/\/twitter.com\/einnova’ linktarget=” size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8f7′ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/plus.google.com\/107125586381470617949′ linktarget=” size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8fd’ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/www.linkedin.com\/company\/1081608?trk=vsrp_companies_cluster_name&trkInfo=VSRPsearchId%3A2844454971448966670584%2CVSRPtargetId%3A1081608%2CVSRPcmpt%3Acompanies_cluster’ linktarget=” size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[\/av_two_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_hr class=’invisible’ height=’75’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2018\/06\/Posicionamiento-Web-300×247.png’ attachment=’26067′ attachment_size=’medium’ align=’right’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’right-to-left’ admin_preview_bg=”][\/av_image]\r\n\r\n[\/av_two_fifth][\/av_section][av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_three_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]\r\nEl branding s’ocupa de la construcci\u00f3 del valor d’una marca i hi ha una s\u00e8rie de punts que no hem de passar per alt a l’hora de real\u00e7ar el valor d’una marca:<\/strong>\r\n