{"id":20638,"date":"2014-05-21T12:37:09","date_gmt":"2014-05-21T10:37:09","guid":{"rendered":"http:\/\/einnova.com\/ca\/posicionamiento-web\/google-delante-competencia"},"modified":"2025-04-01T11:29:23","modified_gmt":"2025-04-01T11:29:23","slug":"google-delante-competencia","status":"publish","type":"page","link":"https:\/\/einnova.com\/ca\/google-delante-competencia\/","title":{"rendered":"Avan\u00e7a a la compet\u00e8ncia"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t[av_section min_height=’50’ min_height_px=’500px’ padding=’no-padding’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=’http:\/\/einnova.com\/wp-content\/uploads\/2015\/11\/gent_ordinador_1-1030×664.png’ attachment=’16220′ attachment_size=’large’ attach=’parallax’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_heading tag=’h1′ padding=’0′ heading=’POSICIONA\u2019T PER SOBRE DE LA TEVA COMPET\u00c8NCIA’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’55’ subheading_active=’subheading_below’ subheading_size=’10’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_heading tag=’h2′ padding=’0′ heading=’POSICIONAMENT WEB’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’36’ subheading_active=’subheading_below’ subheading_size=’10’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_third][av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_button label=’Contactar’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’center’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_one_third][av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_third][av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’5px’ custom_margin_bottom=’5px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[\/av_section][av_submenu which_menu=” menu=’329′ position=’center’ color=’main_color’ sticky=’aviaTBsticky’ mobile=’disabled’]\r\n[av_submenu_item title=’Menu Item 1′ link=” linktarget=’no’ button_style=”]\r\n[av_submenu_item title=’Menu Item 2′ link=” linktarget=’no’ button_style=”]\r\n[\/av_submenu]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_codeblock wrapper_element=” wrapper_element_attributes=”]\r\n
Einnova<\/a>><\/span>\r\nServei Posicionament Web<\/a>><\/span>\r\nEspecialistes en Posicionament Natural (SEO) per a Web<\/a>><\/span>\r\nAdelanta a la competencia<\/span><\/div>\r\n[\/av_codeblock]\r\n\r\n[av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2018\/01\/posicionamiento-web.jpg’ attachment=’22918′ attachment_size=’full’ align=’right’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’left-to-right’ admin_preview_bg=”][\/av_image]\r\n\r\n[av_button label=’Et regalem una 1h. d\u2019assessorament’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’right’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_one_third][av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_content_slider heading=” columns=’1′ animation=’fade’ navigation=’arrows’ autoplay=’true’ interval=’5′ font_color=’custom’ color=’#444444′]\r\n[av_content_slide title=” link=” linktarget=”]\r\n

Adelanta a tu competencia en Google<\/h2>\r\n[\/av_content_slide]\r\n[\/av_content_slider]\r\n\r\n[av_textblock size=’15’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]\r\n
\r\n\r\nQuan parlem de posicionament web<\/a> molts clients i empreses ens demanen aix\u00f2: Vull posicionar el meu web per sobre de la compet\u00e8ncia en Google amb aquesta paraula clau.<\/strong>\r\n\r\nSegons el nivell de coneixement sobre m\u00e0rqueting en cercadors de l’interessat, li hem d’explicar tamb\u00e9 la difer\u00e8ncia entre Publicitat en cercadors<\/a> i Posicionament orgn\u00e1nico<\/a>. No cal fer el mateix per apar\u00e8ixer primer amb un enlla\u00e7 patrocinat que apar\u00e8ixer primer per un resultat natural. En Adwords podr\u00edem crear un anunci rellevant i una landing page i comen\u00e7ar a tenir visites, es a dir necessitar\u00edem un disseny de campanyes SEM que es basa en el pagament per clic.\r\n\r\nMoltes vegades el que es vol no \u00e9s tr\u00e0fic. El que es vol \u00e9s apar\u00e8ixer per davant de la compet\u00e8ncia sense tenir en compte el ROI online<\/strong>. Aix\u00f2 es vol dir, encara que no ens porti m\u00e9s visites a la nostra p\u00e0gina. Est \u00e9s un cas d’estrat\u00e8gia, en el qual fa falta reestructurar l’estructura del teu web per focalitzar-la per la paraula clau m\u00e9s important del teu negoci.<\/strong>\r\n\r\n<\/div>\r\n[\/av_textblock]\r\n\r\n[\/av_two_third]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’no-padding’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=’#289dcc’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n\r\n[av_one_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[\/av_one_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_hr class=’invisible’ height=’25’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_hr class=’invisible’ height=’25’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2016\/01\/stevejobs_frase_6.png’ attachment=’17290′ attachment_size=’full’ align=’center’ styling=’no-styling’ hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’pop-up’ admin_preview_bg=”][\/av_image]\r\n\r\n[av_font_icon icon=’ue8f4′ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/www.facebook.com\/einnovacom\/’ linktarget=” size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8fb’ font=’entypo-fontello’ style=’border’ caption=” link=’manually,http:\/\/twitter.com\/einnova’ linktarget=” size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8f7′ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/plus.google.com\/107125586381470617949′ linktarget=’_blank’ size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[av_font_icon icon=’ue8fd’ font=’entypo-fontello’ style=’border’ caption=” link=’manually,https:\/\/www.linkedin.com\/company\/1081608?trk=vsrp_companies_cluster_name&trkInfo=VSRPsearchId%3A2844454971448966670584%2CVSRPtargetId%3A1081608%2CVSRPcmpt%3Acompanies_cluster’ linktarget=” size=’35px’ position=’left’ color=’#ffffff’][\/av_font_icon]\r\n\r\n[\/av_two_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_hr class=’invisible’ height=’75’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2018\/06\/Posicionamiento-Web-300×247.png’ attachment=’26067′ attachment_size=’medium’ align=’right’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’right-to-left’ admin_preview_bg=”][\/av_image]\r\n\r\n[\/av_two_fifth][\/av_section][av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_three_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]\r\nEn una optimitzaci\u00f3 d’una web per a cercadors el que explica \u00e9s el mitj\u00e0 i llarg termini.<\/strong>\r\n\r\nApar\u00e8ixer en la columna central dels resultats de cerca en unes dates concretes es pot fer amb els enlla\u00e7os patrocinats de Google. Es destaquen a curt termini si les empreses han configurat perqu\u00e8 siguin rellevants, de qualitat i sense ahorrarese diners amb pagaments per clic baixos de Adwords.\r\n[\/av_textblock]\r\n\r\n[av_button label=’Vendre m\u00e9s’ link=’manually,\/ca\/contacto’ link_target=’_blank’ size=’medium’ position=’left’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’ admin_preview_bg=”]\r\n\r\n[\/av_three_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]\r\n\"La<\/a>\r\n[\/av_textblock]\r\n\r\n[\/av_two_fifth]\r\n[\/av_section]\r\n\r\n[av_section min_height=’25’ min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=’#289dcc’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_one_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’2px’ custom_margin_bottom=’2px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_animated_numbers number=’100%’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=’64’ font_size_description=’34’ link=” linktarget=’no’ color=’font-custom’ custom_color=’#ffffff’][\/av_animated_numbers]\r\n\r\n[\/av_one_fifth][av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-none’ custom_width=’50px’ custom_border_color=” custom_margin_top=’3px’ custom_margin_bottom=’3px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]\r\n\r\n[av_heading heading=’ \u00e8xit de SEO en una \u00fanica auditoria’ tag=’h2′ style=’blockquote modern-quote modern-centered’ size=’34’ subheading_active=” subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’][\/av_heading]\r\n\r\n[\/av_two_third]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_three_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]\r\n\u00bfQu\u00e8 puc fer ara?<\/strong>\r\n\r\nExplica’ns el teu cas<\/a> i t’ajudem a realitzar el disseny de la teva campanya de Adwords (pagament per clic) i t’aconsellem si necessites una optimitzaci\u00f3 de paraules clau al teu web des de Barcelona.\r\n\r\nSi ho vols fer el teu mateix, baixa’t la guia d’introducci\u00f3 al posicionament web <\/a>i si no ho veus clar demana’ns formaci\u00f3.\r\n[\/av_textblock]\r\n\r\n[av_button label=’Comen\u00e7ar ara’ link=’manually,http:\/\/einnova.com\/contacto’ link_target=’_blank’ size=’medium’ position=’left’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ custom_bg=’#d0663a’ custom_font=’#ffffff’]\r\n\r\n[\/av_three_fifth][av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_image src=’http:\/\/einnova.com\/wp-content\/uploads\/2016\/02\/Seo_web_con_neuro_marketing_caixa1-min.png’ attachment=’19160′ attachment_size=’full’ align=’center’ animation=’no-animation’ styling=” hover=” link=’lightbox’ target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’][\/av_image]\r\n\r\n[\/av_two_fifth]\r\n[\/av_section]\r\n\r\n[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=’#289dcc’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”]\r\n[av_three_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’]\r\n\r\n[av_heading tag=’h2′ padding=’10’ heading=’CAS D\u2019\u00c8XIT’ color=’custom-color-heading’ style=’blockquote modern-quote’ custom_font=’#ffffff’ size=’34’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][\/av_heading]\r\n\r\n[av_textblock size=’15’ font_color=’custom’ color=’#ffffff’]\r\nClient: Dermik<\/strong>\r\n\r\nEinnova ens ajudo localitzant les frases o paraules clau, \u00e9s a dir el conjunt de paraules clau que tenien vinculaci\u00f3 amb la nostra \u00e0rea d’inter\u00e8s, o sigui la dermatologia, identificar aquestes paraules cuales eren importants per a nosaltres i , despr\u00e9s, ells van comen\u00e7ar a treballar-les perqu\u00e8 quan la gent busqu\u00e9s dermat\u00f3logo Barcelona” aparegu\u00e9ssim dins de la cerca.\r\n\r\nJudith Font, Manager & Owner<\/strong>\r\n[\/av_textblock]\r\n\r\n[av_button label=’M\u00e9s entrevistes’ link=’manually,\/ca\/conocenos\/video-entrevistas’ link_target=’_blank’ size=’medium’ position=’left’ icon_select=’yes’ icon_hover=’aviaTBicon_hover’ icon=’ue885′ font=’entypo-fontello’ color=’custom’ 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